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Posted: 
2021-10-21
Job Type: 
Full Time
Employment length: 
Permanent
Language requirements: 
English
Education requirements: 
Secondary (high) school graduation certificate
Job experience: 
1 year to less than 2 years
Job industry: 
Education
Job Location: 
Toronto
Employment Terms: F/T Contract (This is a termed role for 6 years)

Start Date: October 2021

Upper Canada College (UCC) is recognized nationally and globally as one of North Americas foremost independent schools. Educating tomorrows leaders since 1829, UCC is an International Baccalaureate World School. UCC offers transformational learning experiences to students in Senior Kindergarten through Year 12, including boarders from 26 countries. UCC is focused on making the world a more just and inclusive place through dialogue and teamwork. With a commitment to equity and fairness, students learn that what makes us different as individuals makes us stronger as a community. A rigorous academic program is supported by accomplished faculty, exceptional co-curricular programming, and state-of-the-art facilities. The UCC experience is underpinned by five core values: learning, pluralism, service, community, and wellbeing. Among its strategic goals is UCCs ambition to become more diverse and inclusive. This is supported by a recognition that no learning community is whole without the inclusion and amplification of multiple voices; UCC is committed to fostering belonging, striving for justice and peace among all people, and addressing systemic and structural forms of oppression.

Position Overview:

You will develop and implement marketing campaigns and integrated communications strategies to strengthen and evolve UCCs brand, in accordance with its strategic directions, in support of whole school community building and achieving admission and advancement objectives.With a view across all relevant channels and platforms, you will provide creative and operational leadership to ensure that communications are on-brand and advancing the schools priorities while informing and building engagement, affinity and pride of association among key stakeholders: alumni, donors, parents, students, prospective families, volunteers and employees. You will also capitalize on emerging opportunities to share UCCs stories with stakeholders and the general public stories about transformative learning experiences that foster the development of head, heart and humanity, and encourage every student to have a lasting and positive impact on his world. Key Responsibilities:

Marketing & Communications

Work with Executive Director, Marketing and Communications to develop and implement long range communication and marketing strategies and plans that share UCCs story, enhance brand positioning and engage audiences with the Colleges strategic directions;

Develop and implement communications and marketing strategy focussed on enhancing and optimizing the UCC audience journey (from application to student to alumni) for a variety of audiences at various stages in the lifecycle of engagement (student/alumni, parents, volunteers);

Work with Executive Director, Marketing and Communications on annual/quarterly/monthly planning and budget process;

Develop creative and brand strategies that optimize impact of communications and marketing campaigns and creative across channels; manage external and internal creative partners;

Work closely with Colleges admission team to develop and implement insight-driven communication and marketing campaigns to support goals and objectives;

Work with UCCs advancement team to develop and execute campaign strategies and tactics, managing creative development and campaign rollouts (personalized donor reports, Annual Fund campaigns, Reunion Giving campaigns, Legacy Giving campaigns) to support goals and objectives;

Work with Associate Director, Communications and Content to optimize the delivery of key communications -- selecting and optimizing the channels, design, user experience and reporting capabilities for key communications;

Develop and implement integrated communications and marketing plans that bring fresh, innovative approach to promoting school events and activities (Association Day, Founders Dinner, school events and launches);

Standardize approach and process for whole school communications and marketing;

Provide digital strategy leadership, working with Executive Director, Marketing & Communications and providing direction to Manager, Digital Communications.

Operational

Analyze relevant data on UCC audience segments to refine communications and marketing strategies and plans in support of continually evolving UCCs offerings and brand positioning;

Review school-wide communications and marketing materials for consistency of brand and messaging;

Create and maintain UCC media database; develop media relations in key territories;

Initiate UCC media opportunities to invite media and influencers to engage with school (Assembly speakers, events, launches);

Provide media coaching and interview preparation;

Plan and track communications and marketing and project budgets;

Work with Executive Director, Marketing and Communications, helps to manage and direct agency involvement (media plans, creative development, design, PR services, etc);

Collaborate in the development of integrated and coordinated annual/quarterly/monthly PR plans that enhance brand positioning, profile UCCs strategic directions and capitalize on events, milestones and trends both inside the school community and beyond;

Develop and distribute regular media updates that analyze tone and coverage as well as competitive and industry coverage.

Knowledge Sharing

Develop relationships that enhance the Colleges brand and effectiveness of its communications and marketing;

Lead in supporting communications and marketing team operations and processes; coach and mentor to develop team members;

Develop and maintain knowledge sharing relationships with fellow Advancement team members and across College.

Other

Participate in variety of initiatives that enhance UCCs community relationships (prospective families, students, alumni, parent , volunteers);

Participate in various Advancement cross-functional teams and projects;

Support marketing and communication needs of VP Advancement and Executive Director, Marketing and Communications as required. Key Experience, Knowledge and Competencies:Education:

University degree is an asset

Demonstrated experience working with cross-functional teams on communications and marketing strategies, tactics and plans that leverage core strengths of a brand and position it for future growth;

Experience managing and energizing a range of internal and external advertising, media, promotion and public relations agencies/partners

Experience:

6-10 years progressively responsible experience in marketing and communications; agency and brand management experience are assets;

Experience invigorating brands and teams with fresh perspective, ideas and processes;

Experience developing people and teams, with proven track record of strong collaboration with external and internal partners;

Ability to think beyond classical marketing parameters to create new approaches and solutions; responsive to changes and trends and proactively shifts priorities to meet these changes;

Highly collaborative with strong relationship management experience; able to lead informal teams and colleagues

Ability and willingness to help complete tasks at all levels of a project

Experience with media monitoring tools and media management;

Knowledge and experience with digital, content and social media platforms; Blackbaud experience as asset;

Sophisticated writing and editing knowledge; print and digital media production experience an asset;

Excellent organizational, time-management and verbal/written communication skills;

Ability to anticipate and develop a vision and distinctive strategies for marketing and communications in order to achieve desired outcomes for the school/college;

Ability to assess risks and alternatives to determine the most appropriate course of action;

Applies analytical thinking, conceptual ability and experience to assess and address complex, ambiguous or contentious situations, including any crisis situations that might arise;

Ability to engage with all departments to develop marketing and communications strategies that support and meet needs;

Ability to develop relationships with all internal and external stakeholders and the community;

Ability to engage effectively with UCC community;

Be a mentor for an IB continuum project (Personal Project, PYP Exhibition or Extended Essay).Please complete all application instructions below when applying.UCC is an Equal Opportunity Employer and values diversity, encouraging applications from all qualified individuals and welcome applications from women, visible minorities, Aboriginal peoples, persons with disabilities, and LGBTQ persons. UCC embraces pluralism celebrating differences, cherishing similarities, and giving voice to multiple perspectives. If you are contacted regarding a UCC opportunity, please advise if you require any accommodations.Please apply online by creating a Management/Professional profile account by Wednesday November 3, 2021. We thank all candidates in advance; however, we will contact only those selected for an interview.

As part of your application please include a resume and cover letter. In your cover letter, address the following prompt:

Upper Canada College values diversity as a source of strength. How would you contribute to the diversity of Upper Canada College?

To learn more about us please visit our site at www.ucc.on.ca