Start Date:October 2021
Upper Canada College (UCC) is recognized nationally and globally as one of North Americas foremost independent schools. Educating tomorrows leaders since 1829, UCC is an International Baccalaureate World School. UCC offers transformational learning experiences to students in Senior Kindergarten through Year 12, including boarders from 26 countries. UCC is focused on making the world a more just and inclusive place through dialogue and teamwork. With a commitment to equity and fairness, students learn that what makes us different as individuals makes us stronger as a community. A rigorous academic program is supported by accomplished faculty, exceptional co-curricular programming, and state-of-the-art facilities. The UCC experience is underpinned by five core values: learning, pluralism, service, community, and wellbeing. Among its strategic goals is UCCs ambition to become more diverse and inclusive. This is supported by a recognition that no learning community is whole without the inclusion and amplification of multiple voices; UCC is committed to fostering belonging, striving for justice and peace among all people, and addressing systemic and structural forms of oppression.
UCCs Office of Advancement is responsible for school and community-wide communications including marketing and communications in support of admission, alumni relations, fundraising and special events. The mandate of the Office of Advancement is to support the Colleges vision, mission and values and to advance the schools strategic directions.
You are responsible for managing and optimizing the Colleges digital communications and marketing efforts across multiple channels (websites, resource boards, emails, social media, newsletters and SEO). The role identifies, develops and evaluates strategies, programs and campaigns as well as writes and produces content for the schools digital channels. In addition, you will manage and execute various digital support activities including mass email deployment, social marketing campaigns and internal resource board updates. You will also evaluate and report on results and work with College stakeholders including faculty and staff, parents and volunteers and suppliers to meet the Colleges objectives and ensure market competitiveness.Key Responsibilities:
Communications and Marketing:
Produce content for all digital channels, including written digital content, photography, videography, and audio-based content, in line with the brand strategy and supporting content strategy;
Manage and coordinate digital communications programs and campaigns that share the UCC story and engage its community and external audiences with the College and its strategic directions;
Develop and implement digital communications to inform parents and support parent engagement (newsletter, resource boards and other);
Maintain relationships across UCC community to continue to suggest and generate new stories/content ideas that support Colleges Strategic Directions and goals;
Support UCC volunteer groups digital and social media needs;
Standardize approach and process for digital content distribution to be utilized by Advancement Department and where appropriate whole school;
Review school-wide digital marketing and promotional materials for consistency of brand and messaging;
Develop strategy and constituency map to optimize UCC digital audience journey (from application to student to alumni);
Manage budget for digital communication and marketing programs.
Develop integrated and coordinated annual/quarterly/monthly whole school social media plan to ensure timely content delivery and engagement, capitalizing on major milestones and trends both inside the school community and beyond;
Write, package, schedule and post social content and visuals, with appropriate use of hashtags and links;
Produce regular social media tracking reports and proposes and implements responsive strategies for continued improvement
Monitor digital and social communications to identify issues and opportunities.
Administer UCCs CMS and acts as primary contact with CMS vendor.
Maintain UCC digital, social and website communications to ensure content and packaging is continually refreshed.
Develop and manage the Colleges content and image storage needs.
Manage operation of UCCs digital and social presence, ensuring functionality and troubleshooting issues and ensuring compliance with College standards and policies;
Monitor and produce regular reports on digital stats and implements responsive strategies for continued improvement;
Work with UCCs database administrators to update relational databases as they relate to digital communication applications and processes.
Research, track and evaluate current and emerging digital content and social technologies and trends in support of continually evolving UCCs offerings;
Collaborate with IT department to establish protocols, best practices and ensure UCCs Advancement team is aligned with College-wide protocols and best practices;
Develop industry relationships that enhance the Colleges brand and its digital and social communications and marketing;
Develop and maintain knowledge sharing relationships with fellow Advancement team members and across College.
Participate in variety of initiatives that enhance UCCs community relationships (students, alumni, parents , volunteers);
Participate in various Advancement cross-functional teams and projects;
Support communication-related needs of VP Advancement and Director, Executive Director, Marketing and Communications as required. Key Experience, Knowledge and Competencies:Education:
University degree an asset
Strong knowledge of digital technology and relational databases; Blackbaud experience a significant asset
Demonstrated experience with communications including digital content and social media management;
3-5 years of relevant digital marketing and communications experience; agency experience an asset;
Experience developing and executing social media strategies and using content to drive awareness and deliver upon objectives;
Experience in writing, editing and producing variety of digital communications (website content, social media, blogs, resource boards and more);
Experience managing and implementing integrated digital communications and marketing campaigns;
Thorough understanding of digital marketing analytics and ability to make recommendations to improve performance and test new tactics;
Demonstrated ability to work with multiple stakeholders and internal and external suppliers/vendors to manage content, digital and social properties;
Exceptional content development and packaging, writing and editing skills;
Strong knowledge of digital production and digital asset management systems (including basic photo and video editing for web);
Demonstrated project management and team leadership skills;
Strong knowledge of Google analytics and social media monitoring/reporting;
Sound organizational, analytical and problem-solving skills;
Ability to research, write, package and/or source digital content for wide variety of platforms and use;
Ability to tailor submitted content to meet the school/Colleges branding objectives;
Ability to identify and assess emerging technologies, and recommend applicability for the school/colleges use;
Ability to interact with all departments of the school, including faculty and students, to identify and develop content;
Ability to support Advancement Department and the the marketing and communications team in various initiatives;
Ability to work collaboratively with stakeholders and consulting to identify user requirements; providing direction on design concepts, navigation, and content management; contributing to and implementing digital marketing and communication strategies;
Be a mentor for an IB continuum project (Personal Project, PYP Exhibition or Extended Essay).
Please complete all application instructions below when applying.UCC is an Equal Opportunity Employer and values diversity, encouraging applications from all qualified individuals and welcome applications from women, visible minorities, Aboriginal peoples, persons with disabilities, and LGBTQ persons. UCC embraces pluralism celebrating differences, cherishing similarities, and giving voice to multiple perspectives. If you are contacted regarding a UCC opportunity, please advise if you require any accommodations.Please apply online by creating a Management/Professional profile account by Wednesday November 3, 2021. We thank all candidates in advance; however, we will contact only those selected for an interview.
As part of your application please include a resume and cover letter. In your cover letter, address the following prompt:
Upper Canada College values diversity as a source of strength. How would you contribute to the diversity of Upper Canada College?To learn more about us please visit our site at www.ucc.on.ca