THE GIST: JPtv decided to sit down with Lua Emilia, Bilingual Marketing Communications Specialist at Pet Valu. Emilia`s interest in marketing sparked after a chance encounter with a marketing course while doing a degree in Bio-Chemistry and Molecular Biology. From there she never looked back!
We spoke in-depth with her about working in marketing at Pet Valu, and what it takes to break in and build a successful career in the industry. She also gave some cool insights into self-branding and how the industry today differs from the days of Mad Men! Sit down, kick off your shoes, and enjoy!
If you're in a rush the time stamps for the questions in Part I are listed below:

01 -- Who are you and what do you do? (00:31)
02 -- How did you get to where you are today? (00:37)
03 -- Key Skills (01:24)
04 -- General advice for graduates (02:07)
05 -- Using Social Media for self-promotion (02:30)
06 -- Ideal Candidate (03:09)
07 -- Internships (03:39)
08 -- Marketing roles and career progression (04:06)
09 -- Change and the Future (05:09)

Click here for Part II: https://www.youtube.com/watch?v=DVqR6MJjBaw

MARKETING SERIES: This video is part of an in depth and ongoing series where JPtv (Jobpostings) explores the marketing industry.

SHARING THE LOVE: Thank you to Lua Emilia from Pet Valu for talking with us. You can learn more about Pet Valu at www.petvalu.com. The track ' The Voiceless' is courtesy of And So I Watched You From Afar (http://asiwyfa.bandcamp.com).

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