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´╗┐CIBC's program manager, Daniela DiPietro explains the interview question:
What is your 30-second commercial?
The reason why I like this question is because everyone has a story but very few can answer it well. It is about how they structure and tell it. It really sets apart those candidates who have confidence, self-awareness, and can show why they are a fit for the role they are applying for.
It forces a candidate to think on the spot and can throw them off-guard because there is no right or wrong answer.

People who do this well, who highlight their strengths, (what they are really good at), and show how those strengths are transferrable to the role, demonstrate why they made the choices they made, and how that has helped them grow and achieve their goals.

When creating your commercial, the main thing to remember is that you need to communicate your main message clearly, quickly, on the spot, and under pressure to someone who doesn't know you.
Personal brand tips

  1. Keep it short. What do you want the listener to remember about you?
  2. Describe who you are. Think about some key words that would describe you and use them in your commercial.
  3. Explain what you do. State your value to the organization in terms of key results or impact. Come up with a tag line that allows the listener to understand how you can contribute to their team.
  4. Describe why you are unique. Tell the interviewer what you do that is different or better than others.
  5. Define your immediate goal. This is where it should be readily apparent what you are asking of them.
  6. Do not memorize this and recite it like a speech. It should be conversational.
  7. Lastly, be confident in your achievements. You are where you are because you have had some significant accomplishments. Share them and have fun doing so. 

In the roles that I recruit for, selling your personal brand is crucial to building your credibility. Thinking on your feet, structuring your response, and keeping the audience engaged are key attributes for success.