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Marketing Pet Valu style (Pt. II)

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THE GIST: JPtv decided to sit down with Lua Emilia, the Bilingual Marketing Communications Specialist at Pet Valu. Emilia`s interest in marketing sparked after a chance encounter with a marketing course while doing a degree in Bio-Chemistry and Molecular Biology. From there she never looked back!
We spoke in-depth with her about working in marketing at Pet Valu, and what it takes to break in and build a successful career. She also gave some cool insights into self-branding and how the industry today differs from the days of Mad Men! Sit down, kick off your shoes, and enjoy!
If you're in a rush the time stamps for the questions in Part II are listed below:

01 -- Educational background (00:31)
02 -- Why Pet Valu? (00:45)
03 -- Typical day (01:11)
04 -- Which departments do you work with? (02:10)
05 -- Most stressful and rewarding parts (02:45)
06 -- Work hours (03:18)
07 -- Work environment (03:54)
08 -- How important is Social Media (04:06)
09 -- Conceptualizing a campaign (04:50)
10 -- Favourite campaign (05:20)

Return to Part I:

MARKETING SERIES: This video is part of an in depth and ongoing series where JPtv (Jobpostings) explores the marketing industry.

SHARING THE LOVE: Thank you to Lua Emilia from Pet Valu for talking with us. You can learn more about Pet Valu at The track ' The Voiceless' is courtesy of And So I Watched You From Afar (

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